About Us is for associations eager to incorporate social media and word of mouth tactics into their overall strategy. This day-long event reveals how the social web can have a measurable impact on the business needs of your membership organization.  You’ll learn how to use social media to:

  • Recruit more members.
  • Energize your events.
  • Activate your community online.
  • Reinvent publishing with online content models.
  • Engage volunteers by leveraging your social capital.
  • Raise money through social fundraising and micro-donations.
  • Connect grassroots advocacy efforts with public conversations online.

You’ll hear how concepts emerging from social media and word of mouth marketing can be applied to every facet of your organization–to help you compete in our “attention economy.”

Who should attend?
Association staff responsible for developing (or influencing) the strategic direction of your organization’s social media efforts.  This event is designed for mid- and senior-level executives in charge of marketing, membership, communications, events, advocacy, publications, and volunteer relations. And if you’re trying to get your CAE, is a great way to clock 6 hours of CAE credit.

What makes different?
This is the only event that ties cutting edge social media concepts and practices to the unique challenges of association management. It’s worth attending just to absorb all the expertise that will be in the room, as social media’s best and brightest direct their attention toward the needs of trade associations.  Brought to you by SmartBrief and SocialFish–pros in both associations and social media– is about all the possibilities you can imagine for your organization.


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